Develop a distinct brand personality with a proven voice framework. Build messaging guidelines your team uses consistently across all channels.
Reverse-engineer competitor ad angles and messaging frameworks, then test your own variations. Tools and templates included.
Generic brand messages blend in. Build a messaging framework that articulates unique value, resonates with ideal customers, and differentiates from competitors. Includes template.
Brand positioning statement examples from successful companies plus a fill-in template. Learn the framework for crafting positioning that differentiates and converts.
Be first to know when the book launches. Drop your email and we'll notify you the moment it's out.