Google Ads
Ads Inside AI Overviews: Google Now Shows Ads in 25% of AI Results
Ads appear in 25.5% of AI Overview results, up 394% year-over-year. Here is what this means for your paid search strategy.
SEO
Google AI Mode Zero-Click: 93% of Searches Now End Without a Click
Google AI Mode is live for all US users and 93% of searches never leave Google. Here is what your business needs to do right now.