Track user journeys across multiple domains in GA4. Learn configuration, troubleshooting common setup errors, and creating funnels that span subdomains and separate properties.
Use GA4's conversion paths report to analyze multi-touch customer journeys. Identify undervalued channels and optimize budget allocation based on actual paths.
Marketing attribution models explained: first-touch, last-touch, linear, time-decay, and data-driven. Compare models and choose the right one for your business.
Meta Ads Conversion API setup: server-side tracking implementation, event matching, testing, and optimization for accurate attribution.