Google Ads
Ads Inside AI Overviews: Google Now Shows Ads in 25% of AI Results
Ads appear in 25.5% of AI Overview results, up 394% year-over-year. Here is what this means for your paid search strategy.
Google Ads
Google Ads AI Max: DSAs Are Being Replaced — Migration Guide
Google is officially upgrading Dynamic Search Ads to AI Max. Here is the complete migration guide for your campaigns.
Google Ads
How We Automate Google Ads Negative Keywords with AI (Saves Hours Every Week)
Manual negative keyword management is one of the biggest time sinks in PPC. We built an automated pipeline using AI that pulls search terms, identifies irrelevant queries, organizes them by match type, and emails a ready-to-upload list — running weekly with zero manual effort.