Retention Metrics That Actually Predict Churn
Analytics

Retention Metrics That Actually Predict Churn

Beyond bounce rate and session duration: the retention metrics that actually predict customer churn. Build early warning signals with GA4 and behavioral data.

Jun 11, 2026 10 min read
GA4 Conversion Paths: Multi-Touch Analysis
Analytics

GA4 Conversion Paths: Multi-Touch Analysis

Use GA4's conversion paths report to analyze multi-touch customer journeys. Identify undervalued channels and optimize budget allocation based on actual paths.

May 18, 2026 11 min read